Consumer psychology is the key to understanding how consumers behave. It plays an important role in many aspects of marketing. Insights into consumer psychology enable organisations to design innovative, value-adding products and to create effective communications in marketing campaigns. On this MSc, you’ll learn to: evaluate the theories, concepts, tools and models used in marketing practice and understanding consumer decision making apply consumer psychology theories to interpret consumer behaviour use analytical skills to assess the choices consumers make make informed judgements on the use of key analytical and decision-making techniques in developing and appraising marketing strategies. You’ll benefit from the academic expertise and industry experience in the School of Psychology and the University of Sussex Business School. Your studies culminate in a research project that bridges marketing and psychology. On graduation, you’ll be prepared for a range of careers – whether you want to work in marketing, or apply psychological theories to the business world.
